About Us

Once Upon A Dream...

As a record producer, Keith Whiting, the founder and owner of Dreams & Lullabies (D&L), first became interested in how babies react to music a number of years ago when friends of his had their first child.

Keith has long appreciated the significance and power of music. We can all relate to how a sad song reminds us of a lost love, an up-tempo song from our youth can induce us to drive faster, how a haunting melody gives us a lump in our throats while a patriotic song can inspire us to cheer on our country at a sporting event.

Keith has enjoyed a lengthy career in the music industry, which has spanned over 40 years and enabled him to travel around the world. He’s had the incredible good fortune of working with some of the biggest jazz and R&B artists in the world, including Ella Fitzgerald, Sarah Vaughan, Celine Dion, Roberta Flack, The Temptations, Glenn Campbell, Mel Torme, Pat Metheny, Kool & The Gang, Oscar Peterson, Keith Jarrett and Neil Sedaka, to name but a few.

The Birth of D&L

Having personally experienced the effects music had on his friend’s baby, Keith began to research this topic further. The research indicated that babies like a wide range of music - everything from jazz to folk to classical, and that as they get older they reacted positively to more complex arrangements. He also discovered that several different kinds of music all had a positive effect on children. Having babies and young children listen to songs recorded with a variety of sounds, from heartbeats to nature to instrumental songs and those with vocals all contributed to their mental well-being.

“Hearing complex sound patterns helps develop the brain”, says Alexander Barzvi, child and adolescent psychologist at the New York University Child Study Center.

Music with a Difference

“Diversity of different kinds of music are essential and can be useful for the baby’s future writing, reading and language skills,” says Dr. Philip A. De Fina, associate professor at the New York University School of Medicine Department of Psychiatry and Behavioral Neuroscience, and chief neuropsychologist and director of neurotherapies at the NYU Brain Research laboratories.

Based on his research and conversations with a number of parents, Keith decided to create a wide range of music and other audio products that would cover a variety of styles and genres. He created a range of products that while entertaining also evolved in complexity as a child grows and develops, aiding in this process.

Ultimately, D&L was driven to produce professional-quality music and audio products that would nourish a baby’s rapidly developing brain, with other products designed to do much the same thing as the child gets older. We were also motivated to provide parents with an entertaining product they would actually enjoy listening to!

The result was the creation of D&L. From our initial music series that was focused primarily on lullabies for newborns, we’ve expanded our product line to include multicultural nursery rhymes for toddlers and pre-school kids, along with a range of audio books and fairy tales for older children. And not to be outdone, we haven’t forgotten about the parents out there. We’ve developed a collection of relaxation and hypnosis products especially for you. To discover more about our entire product line-up, please visit our eStore.

We want to hear from you.

In our ongoing efforts to provide both children and parents with the best experience and products possible, we’re always interested in receiving your thoughts and feedback.  Please feel free to contact us anytime with your ideas and suggestions. We’re committed to producing new products for you, our valued customer in future.

Through our ongoing research, we’re focused on the singular goal of being the premier personal development company in the marketplace for children and adults.

At D&L, our only business is developing high quality music, sleep, relaxation and entertainment products for children and adults.

When you shop at D&L, you can be assured that you’re receiving the best possible products for you and your baby.